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Legal Marketing in Brief
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Harry Potter. Popular Features. New Releases. Legal Marketing in Brief. Notify me. Description This is arguably the most down-to-earth guide available to improve your own and your firm's marketing. Newly-updated, the 3rd edition of Legal Marketing In Brief includes more than 80 practical, brief and easy-to-digest articles on law firm marketing and personal business development. These are tips not tomes, and you can implement them in your practice starting today.
Every one is backed up by the latest independent data available. Topics include how to build and maintain an effective contact network, effective techniques for joining organizations, basic selling skills for lawyers, the latest on social media and web sites, why and which ratings are important to those vetting counsel, how much time lawyers should spend to effectively market and what activities yield the greatest results.
Every article is based on what the author has seen as a marketing consultant in the law firms he advises-- both plaintiffs practices and firms focused on corporate, transactional and defense files. The author has written more than successful firm marketing plans and successfully coached more than 1, lawyers during the past 25 years.
Those can be a tremendously helpful way to differentiate one law firm from another when recruiting new associates and laterals. And clients such as non-profits and social enterprises may also take note. In each of these cases, an award can be a valuable credential that is one factor among many in a hiring decision.
Google and other search engines like inbound links from quality websites, so an award may provide a bit of an SEO boost. Many outlets also promote award winners on LinkedIn , Twitter and Facebook , which your social media team will appreciate. Clearly, legal awards do have their benefits.
She is based in Chicago. Search for:. Infinite Brief. By Jennifer King. Chambers USA: Preparing strong legal directory submissions. Chambers USA announces research schedule, legal directory updates. Selecting the best law firm spokespeople. Legal award nominations: Which ones are worth it? Legal award nominations: Are they worth it?
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